The Politics of Common Sense. How Social Movements Use Public Discourse to Change Politics and Win Acceptance

 

        
             Deva R., Woodly, (2014) "The Politics of Common Sense. How Social Movements Use Public Discourse to Change Politics and Win Acceptance", Oxford University Press
   

Le dernier livre de Deva R., Woodly est sorti "The Politics of Common Sense. How Social Movements Use Public Discourse to Change Politics and Win Acceptance". Il analyse comment les mouvements sociaux utilisent le discours publics pour donner une portée plus générale à leurs causes. Son argument principal est que le succès d'une cause est lié à la capacité du mouvement à faire passer ses idées dans les médias. A partir d'études de cas elle montre que ceux qui s'imposent socialement sont ceux qui réussissent à faire délibérer le public en étant présent dans le discours politique grand public.

Description

The way that movements communicate with the general public matters for their chances of lasting success. Deva Woodly argues that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue.

Advances a theory of resonance using a diverse set of luminaries from the field of political theory

Makes an empirical advance by designing a theory of political acceptance that can be tested using textual and statistical analysis